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The Tipping Point
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Release Date 7th Jan 2002
Author Malcolm Gladwell
7.2
Review
The debut author is Malcolm Gladwell. The Tipping Point is a
best seller. This book explores the science behind viral trends
in business, marketing and human behavior. The tipping point
refers to that magic moment when an idea, trend or social behavior
spreads like wildfire. Remember that just as a single sick person
can start an epidemic of the flu. Also a simple idea can cause a
fashion trend.