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Categories   Release Date  7th Jan 2002 Author  Malcolm Gladwell 7.2

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The debut author is Malcolm Gladwell. The Tipping Point is a best seller. This book explores the science behind viral trends in business, marketing and human behavior. The tipping point refers to that magic moment when an idea, trend or social behavior spreads like wildfire. Remember that just as a single sick person can start an epidemic of the flu. Also a simple idea can cause a fashion trend.

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