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Blink The Power Of Thinking Without Thinking
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Release Date 3rd Apr 2007
Author Malcolm Gladwell
7.6
Review
Malcolm Gladwell is a bestselling author. In Blink, Malcolm transforms the way
we understand the world within. It's about how we think without thinking and
about choices that are made in an instant (blink of an eye). Those types of
choices are not as simple as they seem. THe book delves into the question:
Why are some people great decision makers and others are failures.
Some people follow their instincts and win. Others end up making errors.
How do our brains really work-in the office, the classroom, the kitchen
and in the bedroom? Ultimately Blink reveals that great decision makers
aren't the ones who process the "most" information but those who have
used the art of "thin-slicing" (filtering factors that matter from a big
number of variables).