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HOME > Books > Drive The Surprising Truth About What Motivates Us

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Categories   Release Date  29th Dec 2009 Author  Daniel H. Pink 7.7

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This is a New York Times bestseller. The general consensus is that the best way to motivate is with "rewards" like money (the carrot and stick approach). The author Daniel H. Pink says that this is a mistake. The secret to high performance and satisfaction at work/school/home is the need to "direct our own lives", to "learn and create new things" and to do better "by ourselves" and our world. Daniel says this knowledge is based on four decades of scientific research on human motivation.

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