The CEO of Zappos explains how investing in corporate culture can lead to major success. Some of the topics include: paying new employees $2000 to quit, making customer service the entire company and not just a department. But mainly the book wants you to focus on company culture. It suggessts that you should apply research from the science of happiness into your business. You must help employees grow both personally and professionally. The author Tony Hsieh draws from his experience of running a lemonade stand, pizza business, LinkExchange, Zappos and more. A happiness framework can produce more profits, passion and purpose in business and in life.